Liverpool-based label Sevenstore introduces a brand new short film that celebrates its city and their admiration of the signature Air Max 95 sneaker by Nike. The sportswear label launched the classic Neon colorway and Sevenstore decided it would be the moment to celebrate the iconic shoe.
Since its arrival in 1995, it has been a strong statement footwear in the city. Throughout the film, people in the city tell their narratives in relation to the sneaker, as one talks about it stating, "Once you wore them, you were a part of the texture, the fabric, of what makes the city express itself." This launches in correlation with the classic grayscale sneaker that is adorned with the neon details at the tongue badge, the small Swoosh, and the eyelets.
Sneaker-Honoring Short Films
Sevenstore Tells the Narrative of the Air Max 95 Neon Release
Trend Themes
1. Sneaker Short Films - Opportunity for brands to tell compelling stories and engage with sneaker enthusiasts through short films.
2. Sneaker Narratives - Growing demand for authentic narratives and personal connections around sneakers, creating opportunities for storytelling and community-building.
3. Iconic Sneaker Celebrations - Brands capitalizing on the nostalgia and cultural significance of iconic sneakers to create celebratory moments and engage with their target audience.
Industry Implications
1. Fashion - Fashion brands can leverage sneaker culture and storytelling to create unique marketing campaigns and build brand loyalty.
2. Film - Filmmakers can explore sneaker culture as a subject and collaborate with sneaker brands to create compelling short films.
3. Sportswear - Sportswear brands can tap into the emotional connection consumers have with iconic sneakers by creating limited edition releases and immersive experiences.