Greek designer Vassia Kalozoumi created a collection of body foam based on the seven deadly sins as dictated by the bible. Entitled 'Sins,' the collection features pyramid packaging inspired by the seven levels of hell in Dante's Inferno.
Having studied color theory and the psychology behind each hue, Kalozoumi gave each bottle a color she felt best encapsulated that sin. As we are only human, we are all tainted with some form of sin, which is why the designer states the purpose of her product as soul-cleansing. She explains, "each one washes one sin away. If you are totally sinful, you can use them all to wash your sins away."
Vassia Kalozoumi created an accompanying line of hand soaps also based on the seven deadly sins.
Immoral Cleanser Branding
Vassia Kalozoumi Designs Body Wash After the Seven Deadly Sins
Trend Themes
1. Sins-themed Product Collections - Creating product collections inspired by themes like the seven deadly sins offers a unique and memorable branding opportunity.
2. Psychology-driven Packaging Design - Incorporating color theory and psychological associations into packaging design can enhance the consumer experience and create a strong visual identity.
3. Soul-cleansing Personal Care Products - Developing personal care products that align with the concept of soul-cleansing can cater to consumers seeking emotional and spiritual well-being along with physical cleanliness.
Industry Implications
1. Personal Care Products - The personal care industry can explore the creation of unique and themed product lines to differentiate and attract consumers.
2. Packaging Design - There is an opportunity for packaging designers to incorporate psychological elements into their designs, creating visually appealing and concept-driven packaging solutions.
3. Wellness and Spiritual Products - The wellness and spiritual industry can embrace the concept of soul-cleansing personal care products, providing consumers with holistic well-being solutions.