goGLOW has received the Best Self Tanner award in the 2026 SHAPE Skin Awards for its SET IT Setting Powder Kit. This product is designed to be used both in professional spray-tanning studios and at home.
goGLOW's SET IT Setting Powder Kit is a finely milled, paraben-free powder that serves multiple purposes. The formula speeds up the time it takes for a sunless tan to become dry to the touch. It also reduces the likelihood of the tan transferring onto clothing or bedding. The product can be reapplied during the day to absorb excess oil or sweat without disturbing the color underneath.
Melanie Richards, Founder + CEO of goGLOW, shared: "For years, the sunless tanning industry accepted certain inconveniences as part of the experience. At goGLOW, we challenge assumptions. We ask how the experience can be healthier, more comfortable, more luxurious, and more effective for the client. That mindset has led to patented technology, category-first innovations, and now products like SET IT that extend the professional experience into everyday life. This recognition from SHAPE validates what has always driven us: a commitment to innovation, client experience, and pushing the industry forward."
Award-Winning Self-Tanning Products
goGLOW's SET IT Setting Powder Kit is Effective & Convenient
Trend Themes
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Hybrid Professional-consumer Beauty Tools — Blending salon-grade performance with at-home convenience creates space for devices and kits that replicate professional results outside traditional service settings.
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Multi-functional Drying Solutions — Products that accelerate drying while controlling transfer and oil absorption introduce new categories of fast-setting, long-wear cosmetics that prioritize user comfort.
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Clean-ingredient Performance Cosmetics — Formulations that are paraben-free yet deliver patented, high-performance benefits signal demand for safer, scientifically backed beauty products with measurable efficacy.
Industry Implications
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Self-tanning and Sunless Beauty — The sunless tanning sector is poised for disruption by offerings that combine professional finishing techniques with everyday usability and reduced mess.
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Cosmetic Formulation and Ingredients — Ingredient suppliers and formulators could redefine market standards by developing multifunctional actives that speed setting time, prevent transfer, and maintain skin compatibility.
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Salon and Spray-tanning Studios — Service businesses can be reshaped by products and protocols that extend in-studio results into consumer routines, altering client expectations and revenue models.