It seems that Denny's is the latest brand to hop aboard the meat-free train with the announcement that it will begin serving Beyond Burgers at all of its Los Angeles locations—with plans to roll out the meat-free patties nationwide in 2020.
While there are a number of fast food brands offering meat-free burger options, Denny's appears to be the first family diner chain to do so. As a result, Denny's will begin serving the 100 percent plant-based Beyond Burger patties alongside its Denny's All-American sauce, sliced tomatoes, red onions, pickles, lettuce, and American cheese.
Best of all, Denny's has announced that it will be giving away free Beyond Burgers at its Los Angeles locations with the purchase of a beverage on Halloween night. The promotion will run from 4pm to 7pm.
Diner-Style Meatless Burgers
Denny's Will Begin Serving Beyond Burgers at All of Its LA Locations
Trend Themes
1. Meat-free Dining - The growing trend of offering meatless options in restaurants, particularly in family diner chains like Denny's, presents opportunities for businesses to cater to the increasing demand for plant-based alternatives.
2. Plant-based Fast Food - The popularity of fast food chains incorporating plant-based burger options, such as Denny's inclusion of Beyond Burgers, suggests a disruptive innovation opportunity for the fast food industry to meet the needs of health-conscious and environmentally conscious consumers.
3. Promotional Giveaways - The strategy of offering free Beyond Burgers with a purchase on Halloween night by Denny's highlights the trend of promotional giveaways as a way to attract customers and create buzz, providing a disruptive opportunity for businesses to drive customer engagement and loyalty.
Industry Implications
1. Restaurant Industry - The restaurant industry, including family diners like Denny's, can potentially tap into the growing demand for plant-based dining options by incorporating meatless alternatives into their menus, offering a competitive advantage and catering to changing consumer preferences.
2. Fast Food Industry - The fast food industry can seize the opportunity to innovate and create plant-based burger options, following Denny's lead, to attract a broader customer base, capitalize on the popularity of meatless alternatives, and differentiate themselves in the market.
3. Marketing and Promotion - The promotional giveaway strategy utilized by Denny's presents an opportunity for businesses in various industries to leverage creative promotions, such as free product offers, to drive customer traffic, generate excitement, and increase overall brand awareness and loyalty.