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The Beauty at the Serkan Cura AW15 Haute Couture Show was Radiant

The Serkan Cura Haute Couture runway payed homage to the radiant woman. Each model featured shimmering faces as they pranced down the runway. The beauty at the Serkan Cura show rivals the likes of Valentino, Oscar de la Renta and CHANEL. After applying dewy foundation, the makeup artist would lightly dust gold shimmer over the faces of the models. The shimmering effect made the models look like gold Oscar statuettes and added a high level of glamour to the runway.

In addition to the Serkan Cura's gold glittered faces, the brand also showcased a plethora of feathered garments, bold colored furs and long gauzy dresses. This runway show highlights the face and makeup's importance in fashion. Shimmering faces are now popping up in beauty editorials and are ending the era of matte complexions.
Trend Themes
1. Shimmering Makeup - The trend of shimmering makeup is disrupting the beauty industry by adding a high level of glamour and radiance to runway shows and beauty editorials.
2. Feathered Garments - The trend of feathered garments is disrupting the fashion industry by adding texture and a sense of fantasy to runway collections.
3. Bold Colored Furs - The trend of bold colored furs is disrupting the fashion industry by offering a vibrant and eye-catching alternative to traditional fur coats.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity for disruptive innovation by developing new shimmering makeup products and techniques to create a radiant and glamorous look.
2. Fashion Industry - The fashion industry has an opportunity for disruptive innovation by incorporating feathered garments into their collections to add texture and create unique and whimsical designs.
3. Fur Industry - The fur industry has an opportunity for disruptive innovation by exploring bold colored fur options that appeal to the growing demand for alternatives to traditional fur coats.

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