Nike introduces a new set of sneakers that are prepared for the colder seasons ahead, starting with the Sequoia iteration of the Dunk Low sneaker model. The shoe boasts a toasty design, readying for the cold with fleece lining at the shoe's interior.
The latest sneaker also joins the Move to Zero campaign to aim for more sustainable fashion when it comes to mindfully crafting footwear. The Sequoia color palette makes its way over the toe box, the collar, and the quarter panel at the shoe made to look like a winter down jacket. There are bright orange details that cover the heel overlays and the branding Swoosh on the side of the shoe for a stark tonal contrast.
Winterized Insulated Cozy Sneakers
Nike's Dunk Low Gets a New Toasty Design in a Sequoia Palette
Trend Themes
1. Winterized Sneakers - Winterized sneakers are an emerging trend and can be applied to other shoe brands apart from Nike.
2. Sustainable Footwear - Sustainable footwear is a growing trend in the fashion industry that has the potential to be adopted by other industries too.
3. Fleece Lined Footwear - Fleece lined footwear is an emerging trend that could be expanded to other types of shoes and outdoor gear.
Industry Implications
1. Athletic Footwear - There is an opportunity for athletic footwear companies to incorporate winterized technology into their shoes to cater to customers living in colder climates.
2. Fashion Retail - Fashion retail companies can explore the trend of sustainable fashion and look for ways to develop eco-friendly products.
3. Outdoor Gear - The trend of fleece lined footwear can also be applied to other outdoor gear like gloves, hats, and jackets.