Ultra-Sensitive Shampoos

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Odele Created a Shampoo Just for Those with Eczema-Prone Skin

The Odele Ultra Sensitive Shampoo is fragrance-free and well-suited to those with eczema-prone skin, since it provides a gentle cleanse with the benefits of fortifying amino acids and soothing oat extract. The sulfate-free shampoo is an extra gentle one that's been accepted by the National Eczema Association and it provides a high-quality experience for all hair types, particularly those with scalps that are dry and sensitive.

The cleansing shampoo is mindfully packaged with a bottle and cap are made from more than 40% recycled content or more when available. Odele's formulas are made with 100% wind energy and they provide a sustainable way for people to care for their hair without causing irritation and discomfort to their skin. The dermatologist-tested formula is color-safe and it abides by the brand's clean philosophy.
Trend Themes
1. Sensitive Skin Care - Fortifying and gentle shampoo tailored for eczema-prone skin highlights the trend of personalized skincare solutions for sensitive skin types.
2. Eco-friendly Packaging - Mindful packaging solutions that incorporate recycled materials or environmentally-friendly resources for hair care products underpin the trend of sustainability in the beauty industry.
3. Clean Beauty - Dermatologist-tested, sulfate-free and paraben-free formula that upholds the Clean Beauty philosophy represents the trend of ethical and sustainable products that meet consumer's preference for non-toxic ingredients.
Industry Implications
1. Beauty and Personal Care - Sensitive skin friendly hair care products align with the demand for personalized and eco-conscious beauty options and can create opportunities for other products for niche beauty segments.
2. Sustainable Packaging - Companies focusing on creating sustainable packaging materials and solutions to meet the requirements of the growing consumer demand can innovate and tap into the beauty and personal care industry with eco-friendly options.
3. Eczema Treatment - Products catering to sensitive skin issues like eczema can provide new avenues for innovation and investment in the healthcare and wellness industry.

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