Sometimes love is the best medicine; this was the inspiration behind Bertine, a Berlin-based trend shop. At Bertine's online store, you can buy what they deem a very good medicine for the soul.
Inside the medicine tins are capsules containing love notes. The idea is to open a capsule a day, each with its own bit of love advice, and let the words inspire your soul!
Bertine also offers relaxing capsules and luck capsules.
Implications - DIG DEEPER INTO THE SECOND SENTENCE; WHERE DID THIS SELF LOVE REVOLUTION COME FROM?
Nowadays consumers are appreciating this use of love campaigning. Buyers are accepting this change because of this new revolution of self-love. Businesses should consider using this method of love campaigning to help consumers connect to their products on a more relatable level.
Selling Love Like Medicine
Bertines Packing Innovations
Trend Themes
1. Self-love Revolution - As more consumers embrace the idea of self-love, businesses can tap into this trend by using love campaigning to connect with their customers on a personal level.
2. Innovative Packaging - Bertine's packaging for their love capsules demonstrates the potential for businesses to create unique and memorable packaging solutions that add value to their products.
3. Emotional Marketing - By incorporating emotional messaging into their marketing campaigns, businesses can convey their values and create a deeper connection with their target audience.
Industry Implications
1. Gifts and Souvenirs - The trend of love capsules presents an opportunity for the gifts and souvenirs industry to create personalized products that have a sentimental value for the recipient.
2. Health and Wellness - Bertine's stress-relieving capsules demonstrate the potential for the health and wellness industry to expand beyond traditional remedies by incorporating emotional benefits into their products.
3. Beauty and Personal Care - By using love messaging in advertising, the beauty and personal care industry can cater to the self-care trend and empower consumers to feel confident and comfortable in their own skin.