Sales is both an art and a science and ShopShops will be rewarding one user who can sell a white t-shirt with $10,000. The platform specializes in interactive shopping experiences held via livestream events and to find the next star host, the ShopShops wants to see people submit their best 30-second video to "sell" a white t-shirt. On social media, users are invited to share why the t-shirt is a must-have, and potentially kick off a new career as a full-time ShopShops host and join others who are making up to $20,000 monthly.
Liyia Wu, founder and CEO of ShopShops, says: "In China where livestream shopping is very common, our live hosts are mega celebrities. People trust their opinion and purchase what they say. We believe live sellers will be the new mega influencers in the U.S. as live shopping continues to really take off here."
Shirt-Selling Contests
ShopShops is Paying Someone $10,000 to Sell a White T-Shirt
Trend Themes
1. Livestream Shopping - Livestream shopping experiences will continue to grow in popularity and companies like ShopShops will disrupt the retail industry by providing customers with interactive entertainment while shopping.
2. Interactive Social Media Marketing - The trend of interactive social media marketing campaigns, like ShopShops’ t-shirt sales contest, will create marketing opportunities for brands looking to engage their audiences and gain valuable user-generated content.
3. The Rise of Live Sellers - As live shopping continues to take off in the US, live sellers will become the new mega influencers, disrupting the traditional influencer marketing industry.
Industry Implications
1. Retail - Retailers who embrace livestream shopping experiences like ShopShops have the opportunity to engage and excite their customer base, ultimately driving sales and revenue growth in the industry.
2. Marketing - Marketing firms that facilitate interactive social media campaigns similar to ShopShops’ t-shirt contest can help create strong connections between brands and their audiences, generating valuable user-generated content and potential revenue growth.
3. Influencer Marketing - The rise of live sellers may disrupt the traditional influencer marketing landscape, creating new opportunities for brands to tap into the influence of live shopping hosts and drive revenue growth.