Selfridges & Co, the huge London luxury department store, is also famous for its elaborate and constantly-changing shop windows.
This time, the theme is a modern reinterpretation of Greco-Roman sculptures. These sculptures are made of flat cardboard, somehow creating a 3D effect that proves you don't have to spend much to achieve stunning results.
The gallery shows some of the windows, including Maison Martin Margiela and Vivienne Westwood.
Implications - For companies and brands seeking a flurry of short-term attention, there is no better idea than an elaborate publicity stunt. By creating special advertising or a special display, the company directs consumer attention to a limited-time offer or product. This extra interest creates interest in consumers and establishes an air of immediacy with the products.
Hedonistic Shop Windows
Selfridges' Visual Merchandising Goes Greco-Roman
Trend Themes
1. Elaborate Publicity Stunts - Creating special advertising or displays to generate short-term attention and drive interest in limited-time offers or products.
2. Cost-effective 3D Effects - Using flat cardboard sculptures to achieve stunning 3D effects without high costs.
3. Modern Reinterpretations - Reimagining classical themes and aesthetics in a contemporary context for creative visual merchandising.
Industry Implications
1. Luxury Retail - Implementing elaborate shop window displays as a way to captivate customers and promote high-end products.
2. Advertising and Marketing - Utilizing elaborate publicity stunts to create buzz and generate consumer interest in limited-time offers or products.
3. Visual Merchandising - Exploring cost-effective methods for creating visually striking displays that offer engaging experiences for shoppers.