beauty blender recently launched its Selfie Shield broad spectrum SPF 38 sunscreen. The company is renowned for creating the original egg-shaped makeup sponge that created a social media frenzy. Since its first success, beauty blender has expanded its product line to include makeup and setting sprays as well.
Its new product, the Selfie Shield, doubles as a matte, dry oil primer that is the perfect makeup base. The formula has an invisible finish that's ultra-light and non-greasy to easily blend under makeup. The sunscreen primer is also perfect for selfies as it does not reflect the camera flash back in pictures.
The sunscreen boasts broad-spectrum protection including UVA, UVB, and HEV which keeps your skin safe against damaging rays from the sun and your technology. It includes pollution-fighting products like antioxidants and vitamins C and E. To ensure you're picture perfect this summer, try the camera ready Shelfie Shield sunscreen primer.
Hybrid Sunscreen Primers
beauty blender Launched the Selfie Shield Sunscreen for All Skin Types
Trend Themes
1. Sunscreen Makeup Primers - The combination of skincare and makeup in primers presents disruptive innovation opportunities to the beauty industry.
2. Multi-functional Beauty Products - The trend towards multi-functional beauty products creates opportunities for simplified skincare routines and eco-friendly practices.
3. Anti-pollution Skincare - As consumers become more aware of environmental pollutants, anti-pollution skincare presents an opportunity for innovation and product differentiation.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the rising trend of sunscreen makeup primers for a wider consumer base and increased revenue.
2. Skincare - Developing multi-functional skincare products that cater to busy lifestyles and eco-conscious consumers presents a promising opportunity for companies in the skincare industry.
3. Technology - The integration of HEV protection in sunscreen products suggests potential for innovation and partnerships between the beauty and technology industries.