RéVive recently launched its Bronze Superieur Self-Tan Booster, a self-tanning product that helps to give consumers more control of their self-tanning rituals. While some self-tanning products may not be suitable for year-round use because of the intensity of the color they provide, the booster can be mixed into a face or body moisturizer to create a natural-looking glow that naturally develops. As well as helping to create an effortless, sun-kissed look, the product boasts RéVive’s signature Bio-Renewal Protein for added skin-renewing benefits. Due to the nature of the booster, it can be used daily until the desired shade is achieved.
Like RéVive, many beauty brands are launching boosters that help consumers customize their products, whether they are looking for more of a glow, nourishment from vitamins, added SPF protection or other benefits.
Customizable Self-Tan Boosters
The Bronze Superieur Self-Tan Booster Helps to Tailor Self-Tanning
Trend Themes
1. Customizable Beauty Boosters - The rise in customizable beauty boosters allows consumers to tailor their skincare and beauty products to their specific needs, opening up opportunities for personalized beauty routines.
2. Year-round Self-tanning Solutions - The development of self-tan boosters that can be used year-round provides a more natural-looking and customizable option for those seeking a sun-kissed glow, presenting opportunities for the self-tanning industry to cater to a wider range of consumers.
3. Functional Skincare and Makeup - Beauty brands are tapping into the trend of functional skincare and makeup by launching boosters that offer additional benefits like nourishment, SPF protection, and skin-renewing properties, creating opportunities for innovation and collaboration within the beauty industry.
Industry Implications
1. Beauty and Skincare - The customizable beauty booster trend opens up new possibilities for beauty and skincare brands to create personalized products and experiences for consumers, disrupting traditional formulations and approaches.
2. Self-tanning - The year-round self-tanning trend fueled by self-tan boosters provides self-tanning brands with an opportunity to attract a broader customer base, offering them a customizable and natural-looking alternative to traditional tanning methods.
3. Cosmetics - The rise of functional skincare and makeup boosters introduces disruptive innovation opportunities for cosmetics brands to expand their product offerings and cater to consumers seeking multi-functional beauty products.