Photographer Jesse Koska teamed up with Los Angeles label SeeYou Monday to shoot an exclusive C-Heads editorial starring Kristina from Wilhelmina Models.
SeeYou Monday takes pride in its influences; namely, the past and present culture of Downtown Los Angeles. The girl who wears SeeYou Monday is simultaneously edgy and familiar; she is both contemporary and retro; she is eclectic yet traditional. The SeeYou Monday woman is one who is a bundle of contradictions, yes, but she's not fearful of them. Rather, she wears them as a badge of honor.
Kristina perfectly embodies the playful, rambunctious spirit of the SeeYou Monday chick in this editorial. Her feminine-yet-edgy look was completed with hair and makeup by Marygene.
Playful Grunge Editorials
This C-Heads Editorial Features Fashion by SeeYou Monday
Trend Themes
1. Playful Grunge Fashion - Disruptive innovation opportunity: Explore new ways to combine edgy and familiar elements in fashion to attract the modern eclectic consumer.
2. Retro-inspired Fashion - Disruptive innovation opportunity: Develop innovative ways to incorporate retro styles into contemporary fashion, providing a nostalgic yet trendy appeal.
3. Eclectic Fashion Trends - Disruptive innovation opportunity: Embrace the contradictions in fashion and create unique, unconventional styles that celebrate individuality.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introduce novel techniques and materials to push the boundaries of fashion design, catering to the playful grunge aesthetic.
2. Cosmetics and Beauty - Disruptive innovation opportunity: Create makeup and hairstyling products that complement the edgy yet feminine look of playful grunge fashion.
3. Creative Photography - Disruptive innovation opportunity: Experiment with innovative photography techniques to capture the spirit and essence of the playful grunge fashion trend.