Newly rebranded by the BREAK creative agency, the Babkini seed packaging features an inviting and familial aesthetic to help create a sense of craftsmanship to the snack seeds.
Featuring the imagery of a Russian grandmother (babushka), the Babkini packaging smiles to the shopper and displays images of fresh items mixed with the product itself. This helps to maintain a sense of simplicity that is becoming a requirement for many consumers who are looking for products that are as simple and delicious as possible.
The Babkini seed pack branding helps to create an inviting atmosphere in the often crowded snack aisle. It brings to mind familial notions and establish that the product is as close to what one might make in the home as possible.
Charming Familial Seed Packaging
The Babkini Seed Pack Branding Focuses on Homemade Ideals
Trend Themes
1. Craftsmanship Aesthetic - Leverage a homemade aesthetic to create a sense of craftsmanship and authenticity in product packaging.
2. Simplicity and Deliciousness - Cater to consumer preferences for simple and delicious products by showcasing the quality and freshness of ingredients.
3. Inviting Familiarity - Capture consumer attention in crowded aisles by creating a warm and inviting atmosphere through packaging design.
Industry Implications
1. Food Packaging - Explore innovative packaging designs in the food industry to enhance product appeal and convey homemade ideals.
2. Snack Manufacturing - Leverage homemade aesthetics in the snack manufacturing industry to tap into consumer demand for simple and authentic products.
3. Consumer Goods Retail - Apply inviting packaging and branding strategies in the consumer goods retail sector to differentiate products from competitors.