Eclectic Contemporary Home Collections
Marcel Wanders Designs 'Secret Garden' for Devon&Devon
Secret Garden is the name of a new design-forward home collection by Dutch designer Marcel Wanders. Created for Italian brand Devon&Devon, Wanders plays around with sculpturally minimalist silhouettes and ornate wall coverings that spotlight whimsical prints. Ideal for a variety of spaces, the patterns for the wall coverings are named Blossom, Zen, Urban, and Garden of Dreams and include "a spectrum of motifs from florals and wildlife to geometric shapes and map-like patterns." Hence, these designs fit well with the name of the design-forward contemporary home collection by Wanders. Aside from the wall coverings, the Secret Garden capsule for Devon&Devon also includes dressing tables, mirrors, and tabletop objects. Marcel Wanders prioritized "rounded forms and gentle lines" when envisioning these offerings.
Trend Themes
1. Design-forward Home Collections - There is an opportunity for designers to create home collections that are both design-forward and whimsical for modern homes.
2. Ornate Wall Covering Trends - Wall coverings that spotlight whimsical prints like flowers, geometric shapes, or even map-like patterns can be a disruptive innovation opportunity for interior designers.
3. Sculpturally Minimalist Silhouettes - The blend of sculpturally minimalist silhouettes with ornate patterns is a trend that would appeal to young homeowners who want their home to showcase modern, sleek design yet display elements of whimsy and uniqueness.
Industry Implications
1. Interior Design Industry - Interior design firms can capitalize on the trend of sculpturally minimalist silhouettes and ornate wall coverings to create eclectic and contemporary home collections for modern homes.
2. Furniture Industry - Furniture companies can create complementary furniture pieces that add a touch of whimsy and flair to modern homes that feature whimsical prints and designs on their wall coverings and accessories.
3. Home Decor Industry - Home decor companies can take advantage of the design-forward trend by offering whimsical and eclectic contemporary collections that showcase modern, sleek design with unique and intriguing patterns.