As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl.
Just like the subtle editorial ads, the billboards seem innocent at first, showing a formally dressed woman with grocery bags. But once the wind blows, the skirt is blown away revealing super hot underwear with a bundle of money attached to the sexy stockings.
I love how the billboards give you the feeling of a privileged sneak-peak under the woman's clothes, which is exactly what the show is about: a look into the secret life of a real call girl.
As with the print campaign, the billboards were created by creative director James Mok, art director Dave Brady and photographer Craig Owen.
The skirt idea was used in a different context by lingerie store Busto, illustrating that you always need to wear nice undies. Check out the Secret Diary of a Call Girl print ads and more butt-inspired billboards:
Wind-Sensitive Billboards
Skirt Lifts on Secret Diary of a Call Girl
Trend Themes
1. Interactive Billboards - Using technology such as sensors or wind sensitivity to create a more engaging experience for viewers.
2. Subtle Advertising - Using innocent or non-intrusive images or messages to catch the viewer's attention and communicate an underlying message or product.
3. Risqué Marketing - Using provocative or unexpected images or messages to generate buzz and attract attention to a product or service.
Industry Implications
1. Advertising - Using novel or inventive ways to communicate and showcase products or services in a crowded market.
2. Fashion - Using creative approaches to showcase clothing, lingerie and accessories that are both visually appealing and eye-catching.
3. Entertainment - Using unconventional advertising strategies to promote TV shows, movies and other forms of entertainment to a wider audience.