To kick off the launch of its new Cheez-It Snap'd snacks, Cheez-It set up a secret bunker in the United States that will help to keep one lucky fan protected from a potential "impending cheese shortage" thanks to the fact that its new snacks are flying off the shelves. The first person to locate the snack-filled bunker will be treated to not just a year's supply of Cheez-It Snap'd but also a yearlong streaming service subscription, a flat-screen TV to go along with it and more.
In a few days, Cheez-It will begin teasing the location of the secret bunker on social media by sharing clues on Twitter. According to the brand, the coordinates of the Snap'd bunker are top-secret and it could be set up in a cellar, a cave or even a retired subway tunnel.
Snack-Filled Secret Bunkers
Cheez-It Created a Bunker in the US for One Lucky Fan to Find
Trend Themes
1. Snack Marketing - Food brands will continue to drive consumer engagement through creative marketing campaigns like the Cheez-It Snap'd bunker
2. Immersive Contests - Brands will look to create experiential events by creating immersive contests like the Cheez-It bunker to create consumer loyalty and buzz
3. Subscription Bundles - Brands will look to bundle their products with complementary services to create greater customer value like the Cheez-It bunker's streaming services subscription
Industry Implications
1. Food and Beverage - Brands in this industry should explore creative experiential activations to drive sales and increase brand awareness
2. Marketing and Advertising - Agencies and firms should deliver innovative and interactive campaigns like the Cheez-It Snap'd bunker to engage customers and create buzz for their clients
3. Media and Entertainment - Companies within this industry should explore partnerships with brands like Cheez-It to bundle their services and create greater value for customers