PrettyLittleThing recently joined forces with Australian Model La'Tecia Thomas on the next Second Skin collection. La'Tecia is a model, makeup artist, and body-positive activist. She worked in conjunction with PrettyLittleThing to create a
20-piece collection that pays homage to women wanting to feel confident in their own skin. The series includes form-fitting dresses, figure-flattering skirts, complimentary tops, and more. These stunning pieces are available in mauve hues, rich cholates, and sand shades.
Speaking on her edit, La'Tecia said: "I’m thrilled to have had the opportunity to create my very own collection with Pretty Little Thing. It was our intention to create pieces that can be worn by anyone and everyone that will make you feel confident and comfortable in your skin. I really feel as though we achieved exactly that with this collection and I'm super excited to see how each piece is uniquely worn! I hope you love my PLT collection, and it makes you feel like the best version of yourself!"
Empowering Model-Backed Apparel
PrettyLittleThing & La’Tecia Thomas Debut Second Skin Collection
Trend Themes
1. Body-positive Apparel - Opportunity for brands to collaborate with body-positive activists and create fashion lines that cater to all body types.
2. Model-backed Fashion - Enabling models to create fashion collections encourages diversity, inclusivity and widens the reach of apparel brands.
3. Empowerment Through Clothing - Designing clothing that makes people feel confident and comfortable in their own body can have a positive impact on self-esteem and body image.
Industry Implications
1. Fashion Industry - Apparel brands can collaborate with body-positive activists or models to create inclusive and diverse fashion lines while making a positive impact.
2. Ecommerce Industry - Making clothing accessible for everyone through online marketplaces can help broaden reach and improve sales.
3. Beauty Industry - Makeup artists and body-positive activists can partner with cosmetic brands to expand inclusivity for all skin types, sizes, and colors.