Second Life by Parade is a first-of-its-kind national recycling program through TerraCycle and it aims to category’s end-of-life problem by repurposing used underwear. This initiative helps customers reduce their carbon footprint and divert unwanted underwear from the landfill by allowing them to request a complimentary package with a biodegradable bag and a prepaid shipping label.
Any brand of underwear can be recycled through the program and Parade recommends that shoppers send back as many pairs of underwear that will fit in the package, and in return, they will receive a 20% Parade credit. This underwear recycling program repurposes fabrics, without the use of virgin materials, to create new products such as insulation, furniture and bedding.
Underwear Recycling Programs
Second Life by Parade Turns Underwear into Furniture & Bedding
Trend Themes
1. Underwear Recycling - Repurposing used underwear through recycling programs presents an opportunity for sustainable innovation.
2. Circular Fashion - Circular fashion initiatives like Second Life by Parade are disrupting the traditional linear model of production and consumption.
3. Closed-loop Supply Chain - Incorporating closed-loop supply chains in the fashion industry can help reduce waste and greenhouse gas emissions.
Industry Implications
1. Fashion - Clothing companies can integrate underwear recycling programs to support a sustainable and circular fashion industry.
2. Sustainability - The development of sustainable practices like underwear recycling can benefit a wide range of industries, from fashion to consumer packaged goods.
3. Recycling - Recycling programs like Second Life by Parade offer opportunities for innovation in waste management and resource recovery.