A new logo and coffee packaging design by ad agency, Creature, creates a clean look and new feel to Seattle's Best Coffee.
Replacing the old with the new, the approach to the new design is a minimalistic look with an elegant logo and bright, vibrant colors. The bold new packaging concept allows consumers to conveniently find and choose from a selection of this coffee house's blends in easy-to-read numerical levels. The Seattle's Best Coffee design is a refining look to any cup of joe.
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
Trend Themes
1. Minimalist Packaging Design - The trend towards minimalist packaging design presents an opportunity for brands to stand out with bold, elegant logos and bright, vibrant colors.
2. Numerical Level Coffee Naming - Using numerical levels to name different coffee blends presents an opportunity for brands to create a recognizable and memorable system for customers.
3. Clean Design in Food Industry - The trend towards clean and minimalistic designs in food packaging and branding presents an opportunity for food industry brands to differentiate themselves and appeal to health-conscious consumers.
Industry Implications
1. Coffee Industry - The coffee industry can benefit from adopting minimalist packaging designs and numerical level naming systems to better attract and retain customers.
2. Food Industry - The food industry as a whole can benefit from incorporating clean and minimalistic designs in packaging and branding to stand out in a crowded market.
3. Branding and Advertising Industry - The branding and advertising industry can help businesses by creating minimalistic packaging design concepts and numerical level naming systems to differentiate their products from competitors.