Product branding can either make an item look independently appealing, or in the case of Seathalasso packaging, it can attempt to represent the very nature of what's inside.
Peter Schmidt worked on the image of the Douglas Beauty System, and opted for an aesthetic that would represent the inner structure of the natural skincare commodities. The soft smokey tendrils that escape from the center of the labels are an up-close look at swimming indigo algae. Placed on top of a pristine white backdrop, the diaphanous pattern produced has a divine organic purity that speaks well to the essence of the body creams and lotions. Accented with a simple blue spot and elegant silver text, Seathalasso packaging seems to contain a product fit for gentle epidermal application.
Silken Seaweed Branding
Seathalasso Packaging Embodies the Purity of Aqueous Ingredients
Trend Themes
1. Nature-inspired Branding - Opportunities for creating product packaging that embodies the natural essence of the ingredients.
2. Minimalistic Design - Opportunities for using simple and clean design elements to create an elegant and premium look.
3. Transparency in Packaging - Opportunities for showcasing the purity and quality of products through transparent packaging.
Industry Implications
1. Skincare - Disruptive innovation opportunities in packaging design to enhance the natural and organic positioning of skincare products.
2. Beauty - Disruptive innovation opportunities in creating unique and visually appealing packaging designs for beauty products.
3. Consumer Goods - Disruptive innovation opportunities in the use of nature-inspired and minimalist packaging designs for a wide range of consumer goods.