TasteBuds by Pampered Chef is a new seasoning kit subscription that shares monthly surprises directly to members' doorsteps. The subscription service is centered around sharing a trio of pre-portioned seasonings and blends for various recipes, plus exclusive recipes to match the theme of each kit and subscriber-only access to the TasteBuds online portal. To support households of all sizes, the kits are available in different subscription types.
Staying at home due to the global pandemic has meant more time at home and more time in the kitchen, which has inspired many people to explore or rediscover the joys of cooking. With is new subscription, Pampered Chef promises to make homecooked meals even more enjoyable and full of flavor.
Seasoning Kit Subscriptions
Pampered Chef's TasteBuds Shares Pre-Portioned Seasonings & Blends
Trend Themes
1. Seasoning Kit Subscriptions - The rise of seasoning kit subscriptions for home cooking presents an opportunity for disruptive innovation in the meal kit delivery industry.
2. Pre-portioned Spices and Blends - Providing pre-portioned spices and blends in recipe kits presents an opportunity to disrupt the traditional spice jar market and appeal to busy consumers seeking convenience.
3. Exclusive Recipe Access - Exclusive recipe access for subscribers can inspire private label products and foster an engaged subscriber community, as well as boost customer retention and loyalty.
Industry Implications
1. Meal Kit Delivery - By offering a subscription of pre-portioned spices and blends within a meal kit, meal delivery services can provide additional convenience and value to customers.
2. Spice and Seasoning Producers - Producers of spices and blends can develop private label seasoning kits to cater to the growing demand for home cooking and convenience, and provide a new revenue stream and customer base.
3. Online Recipe Platforms - Exclusive recipe access can create opportunities for online recipe platforms to partner with seasoning kit subscription services, providing a new channel for recipe sharing and user engagement.