Cooking a Thanksgiving dinner from scratch can be a lengthy and frustrating affair, which is why Bojangles is helping consumers skip one of the most complicated dishes with its delicious Seasoned Fried Turkey. With preparation as simple as heating and serving, this specialty product is a perfect option for consumers who are short on cooking time.
The Seasoned Fried Turkey from Bojangles is a unique holiday offering that is designed to be taken home and shared with friends and family. The dish consists of a whole turkey coated in the chain's proprietary seasoning before it is baked and fried. The turkey is then vacuum-sealed and frozen so that all consumers have to do its heat the meat before serving.
Designed to feed up to eight people, the turkey is a perfect option for a quick and hassle-free Thanksgiving dinner.
Convenient Fast Food Turkeys
Bojangles' Seasoned Fried Turkey is a Hassle-Free Thanksgiving Option
Trend Themes
1. Convenient Fast Food Turkeys - Disruptive Innovation Opportunity: Fast food chains can capitalize on the trend of time-strapped consumers by offering convenient and ready-to-eat turkey options for Thanksgiving.
2. Hassle-free Holiday Meals - Disruptive Innovation Opportunity: Companies can create innovative holiday meal solutions that save consumers time and effort, like pre-seasoned and pre-cooked turkeys that can be easily heated and served.
3. Vacuum-sealed Frozen Food - Disruptive Innovation Opportunity: Packaging companies can explore the trend of vacuum-sealed frozen food products, which maximize freshness, convenience, and preservation.
Industry Implications
1. Fast Food - Disruptive Innovation Opportunity: Fast food chains can expand their offerings to include seasonal specialty dishes like pre-cooked turkeys, providing convenience and saving time for customers during holidays.
2. Food Delivery - Disruptive Innovation Opportunity: Food delivery platforms can partner with restaurants to offer pre-cooked, hassle-free holiday meals, providing a convenient option for busy consumers.
3. Packaging - Disruptive Innovation Opportunity: Packaging companies can develop vacuum-sealed packaging solutions for frozen food products, catering to the growing demand for convenient and long-lasting food options.