'Seasonly' is a unique natural personal care line that acknowledges the fact that consumers' seasonal skincare routines change several times a year and one-size-fits-all solutions do not exist.
The France-based digital brand sets consumers up with clean and effective formulas that are tailored to their needs—be it a lack of sleep, stress or pollution—as well as the current season. To do this, the brand has users answer a few questions on their skin, current routines and habits. The short questionnaire also asks users to enter their postal code, so that the level of pollution in their area may be determined.
Some of the potent vegan and cruelty-free ingredients that go into the making of Seasonly's products include brown seaweed, fennel and stevia leaf extract. To emphasize the custom nature of its service, Seasonly personalizes its product packaging with consumer names.
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
Trend Themes
1. Seasonal Skincare Routine - The trend of personalized skincare routines that change according to the season presents disruptive innovation opportunities for the beauty industry.
2. Tailored Natural Personal Care - The trend of highly customized natural personal care solutions offers disruptive innovation opportunities for the cosmetics industry.
3. Clean and Effective Formulas - The trend of clean and effective skincare formulas personalized to address specific skin needs creates disruptive innovation opportunities for the skincare industry.
Industry Implications
1. Beauty - The beauty industry can leverage the trend of personalized seasonal skincare routines to offer innovative products and services.
2. Cosmetics - The cosmetics industry can tap into the trend of tailored natural personal care solutions to develop innovative products and meet consumer demand.
3. Skincare - The skincare industry has an opportunity to innovate by creating clean and effective formulas tailored to address individual skin concerns and the changing seasons.