Jo-Vaughn Virginie Scott, better known as the Brooklyn-based rapper Joey Bada$$, worked with KITH and A Bathing Ape for a short editorial that shows off some of the latest seasonal apparel from the two brands.
Throughout the shots, Joey Bada$$ poses in the branded streetwear against a chain link fence and alongside a BMX bike, speaking to the laid-back vibe that the apparel gives off. The colorways on the seasonal apparel are pretty simple, with black and white being the main theme.
Certain pieces stray from this however, making use of the camouflage graphics that are seen regularly in the offerings from BAPE. In employing Joey Bada$$ as its muse, the editorial for KITH and BAPE's latest line appeals most prominently to a demographic of Millennial and Generation Z males.
Rapper-Promoted Streetwear
Joey Bada$$ Played Muse for KITH and BAPE's Seasonal Apparel Series
Trend Themes
1. Rapper-promoted Streetwear - The collaboration between rappers and streetwear brands presents an opportunity for disruptive innovation in the fashion industry.
2. Branded Streetwear Editorial - Creating impactful visual content featuring popular celebrities can lead to disruptive innovation in the marketing and advertising industry.
3. Camouflage Graphics in Fashion - The use of camouflage graphics in streetwear fashion opens up opportunities for disruptive innovation in textile design and apparel manufacturing.
Industry Implications
1. Fashion - Incorporating rapper-promoted streetwear trends can drive disruptive innovation in the fashion industry, particularly in the urban clothing segment.
2. Marketing and Advertising - Collaborating with popular personalities for branded streetwear editorials offers a disruptive innovation opportunity for marketing and advertising agencies to engage with their target audience.
3. Textile and Apparel Manufacturing - Adopting camouflage graphics in fashion through innovative textile design and manufacturing processes can drive disruptive innovation in the textile and apparel industry.