Japanese streetwear imprint HUMAN MADE continues strong with the new SEASON 23 collection designed for the Spring/Summer 2022 season. The brand expands its offerings for the season with new selections of apparel, accessories along with lifestyle items as well.
NIGO's admiration of vintage designs shines through this season as there are prominent references to Americana and militaristic styles that are translated through silhouettes and detailing touches. The new seasonal range of classic jackets, hoodies, and sweaters is also marked with some Ivy-inspirations and military surplus elements to nod to the overarching theme. There is a clean blend of timeless hues and bold hues throughout the capsule with details such as animal motifs and "DRY ALLS."
Utilitarian Spring Fashion Capsules
HUMAN MADE Welcomes SS22 with the Season 23 Capsule
Trend Themes
1. Vintage-inspired Fashion - Fashion companies can bring a fresh twist to nostalgia by incorporating vintage design elements into their collections.
2. Militaristic Style Influence - Designers can create new collections that embrace the rugged, utilitarian aesthetics of military clothing for a streetwear twist.
3. Lifestyle Products Expansion - Clothing brands can incorporate lifestyle items into their product offerings, aiming to provide consumers with a complete experience that extends beyond fashion.
Industry Implications
1. Fashion - The fashion industry can continue to innovate by finding creative ways to incorporate vintage, utilitarian, and lifestyle elements into their collections.
2. Streetwear - Streetwear brands can explore a military-inspired aesthetic that combines stylish and rugged design elements.
3. Lifestyle - Lifestyle companies can expand their product offerings by creating fashion items that complement the rest of their line, offering customers a more complete experience.