The Sears zombie campaign has officially launched on the retailer's website and it's bigger and better than before (Sears launched a similar initiative last year around Halloween). This time around, the campaign has enlisted its Craftsman brand and created a completely zombified site, which asks you to choose between being "Human For Now" and "Zombies Forever."
If you choose Human For Now, you're taken to a section of the site, which shows you different products, such as chainsaws, that are supposed to help you in the (inevitable) event of a zombie attack. Those who choose "Zombies Forever" get to browse through "Undead Style" and tech, which is filed under the title "28 Gadgets Later." This route also takes you to several zombie spoof videos, one of which you can watch here.
Undead Retail Initiatives
The Sears Zombie Campaign Asks You to Choose a Side
Trend Themes
1. Zombie-themed Marketing Campaigns - Brands can capitalize on the popularity of zombie culture to create unique and engaging marketing campaigns.
2. Interactive Brand Experiences - Creating interactive experiences on websites can help brands connect with consumers and drive engagement.
3. Niche Product Curation - Curating niche products for specific customer segments can increase brand loyalty and customer engagement.
Industry Implications
1. Retail - Retailers can create innovative marketing campaigns and interactive experiences to attract and engage customers.
2. Entertainment - The entertainment industry can leverage the popularity of zombie culture to create engaging content and experiences.
3. E-commerce - E-commerce platforms can curate and promote niche products to target specific customer segments and drive sales.