The Seagram’s Escapes Italian Ice Variety Pack has arrived just in time for the warm spring and summer days ahead.
For those unfamiliar, Italian Ice is a sweetened, granulated frozen dessert—similar to sorbet—that's made with fruit and other natural flavors. The Seagram’s Escapes Italian Ice Variety Pack combines the taste of this classic dessert with a touch of alcohol for a boozy summertime treat—for the 21 and up crowd, that is. The new Variety Pack contains three of these Italian ice-inspired malt beverages in popular Cherry, Lemon, and Blue Raspberry flavors. Each bottle has 3.2% ABV and a sweet taste that will remind you of Italian ice desserts. As the brand puts it: "Nothing says summer like Italian ice."
Italian Ice-Inspired Malt Beverages
Seagram’s Escapes Italian Ice Variety Pack is a Boozy Treat
Trend Themes
1. Italian Ice-inspired Malt Beverages - Boozy malt beverages, inspired by Italian Ice, are a new trend to explore in the beverage industry.
2. Alcoholic Ice Cream Alternatives - Innovation in using desserts as inspiration for alcoholic drinks can lead to new ice cream flavored alcoholic beverages.
3. Low-abv Beverages - An emerging trend is the creation of low-ABV beverages that taste great and are perfect for consumption in warmer months.
Industry Implications
1. Alcohol - The alcohol industry can explore drink innovation through using popular desserts as inspiration such as the Italian ice-inspired beverages.
2. Frozen Desserts - Opportunities for cross-industry collaboration with Italian ice-inspired malt beverages of the Seagram's Escapes Italian Ice Variety Pack and frozen dessert companies can lead to new products.
3. Beverage Packaging - Packaging companies can explore new ways to package low-ABV malt beverages that remind people of summertime Italian ice treats.