Los Angeles-based clothing company Outerknown created the new S.E.A button-up shirt for men, with a lightweight material and classic silhouette.
The new shirt features a slim fit, using organic cotton to ensure comfort while supporting eco-friendly fashion practices, saving 90% more water in the cotton growing process. The brand decided to get rid of a traditional placket and add a simple chest pocket with a slim collar to add a pop for modern style. Available in ten colors, the button-up is breathable and versatile, with the ability to dress it up or down in any weather.
Made to be worn alone, or unbuttoned over a t-shirt -- the new S.E.A Button-up shirt from Outerknown is available online now for $78.
Lightweight Organic Cotton Shirts
Outerknown's New S.E.A Button-Up Dress Shirt is Light and Airy
Trend Themes
1. Sustainable Fashion - Creating lightweight organic cotton shirts supports eco-friendly fashion practices and appeals to consumers who prioritize sustainability in their clothing choices.
2. Versatile Apparel - The lightweight and breathable design of the S.E.A button-up shirt allows for versatile styling, making it suitable for various occasions and weather conditions.
3. Modern Minimalism - By eliminating traditional elements like the placket and incorporating a slim collar, Outerknown's S.E.A button-up shirt captures the essence of modern minimalism, appealing to fashion-conscious individuals.
Industry Implications
1. Eco-friendly Fashion - The lightweight organic cotton shirts align well with the growing trend of sustainable and environmentally friendly fashion practices.
2. Men's Apparel - The S.E.A button-up shirt targets the men's apparel market with its slim fit and classic silhouette, appealing to style-conscious men.
3. Online Retail - The availability of the S.E.A button-up shirt for purchase online provides a convenient shopping experience for consumers, contributing to the growth of the online retail industry.