One of the newest additions to Huda Kattan's new Wishful skincare line is a chin-sculpting face mask that's beneficial for toning and tightening the skin. The made-in-Korea face mask is cruelty-free and is made of a woven cotton material that's "traditionally used for athletic tape," according to the brand. The sheet mask provides a cooling effect from mint oil when applied to the skin, and it helps to rejuvenate the skin with ingredients like adenosine, peptides and niacinamide.
Unlike most sheet masks that are meant to be draped directly on the front of the face, this one is meant to be applied starting at the chin and pulling upwards until it can be secured around the ears. While this style of sculpting mask is popular in different parts of the world, Wishful is helping to introduce its benefits to a new market.
Chin-Sculpting Face Masks
Wishful's Chin Lift is Cooling, Tightening and Toning
Trend Themes
1. Chin-sculpting Face Masks - Opportunity for brands to tap into the growing market demand for chin-sculpting face masks.
2. Cooling Skincare Products - Potential for skincare brands to develop cooling products that provide a refreshing sensation.
3. Athletic Tape Materials in Skincare - Innovation opportunity for brands to explore the use of athletic tape materials in skincare products for unique benefits.
Industry Implications
1. Skincare - Skincare companies can expand their product offerings by incorporating chin-sculpting face masks into their line.
2. Beauty - Beauty brands can create cooling skincare products to target consumers looking for rejuvenating and refreshing products.
3. Sporting Goods - Opportunity for sporting goods companies to explore the use of athletic tape materials in skincare products for athletes and active individuals.