A Mexico-based paper company called Scribe has created the Scribe Billboard as part of its marketing campaign. It is a temporary home designed by architect Julio Gomez Trevill for artist Cecilia Beaven to live in for 10 days, as she paints a mural based on onlooker’s tweeted requests.
This brilliant idea has created tremendous traffic for Scribe within the social media atmosphere. The campaign allowed the public to be included in the construction of the billboard, creating an interactive community experience. Scribe even hyped up their campaign even more by bringing in the famous Mexican band Molotov to play on the high-rise home while the artist painted.
The billboard home campaign has resulted in Scribe substantially increasing their audience and followers.
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
Trend Themes
1. Social Media-sourced Artworks - Companies can create interactive experiences through social media-sourced artwork and murals.
2. Crowdsourced Marketing Campaigns - Marketing campaigns that invite public engagement can foster a sense of community and increase brand loyalty.
3. Social Media-marketing Synergy - The connection between social media and marketing can be used to leverage each other and create mutually beneficial opportunities.
Industry Implications
1. Marketing and Advertising - The use of crowdsourcing via social media can revolutionize the marketing industry and lead to new innovative campaigns.
2. Art and Design - Emphasizing public engagement in art through social media-sourced ideas can open up new possibilities for artists and designers.
3. Social Media Technology - The synergy between social media and marketing can pave the way for new social media technological innovations and integrations.