Streaming services such as Netflix and Apple TV have made it more convenient to watch shows and movies in the comfort of one's own home and yet for many it is about much more than simple convenience. Parents, students and so many others might simply not have the time or money to head out to get the full theatre experience. That's where Screening Room comes into play.
Screen Room is a concept from Sean Parker and Prem Akkaraju that proposes streaming new movies right into the home for only $50, after installing the box at $150. Although Parker lays out a fairly reasonable plan at first glance, many are already poking significant holes into it. Yet it does touch on the fact that the cinema industry will continue to decline and other alternatives should be explored.
At-Home Theatre Experiences
The Screening Room Concept Brings New Movies into Living Rooms
Trend Themes
1. At-home Movie Streaming - Disruptive innovation opportunity: Develop a platform or service that offers a wide selection of new movie releases for streaming directly into the home.
2. Affordable Home Theatre Systems - Disruptive innovation opportunity: Create affordable home theatre systems that provide an immersive cinema experience in the comfort of one's living room.
3. Alternative Cinema Experiences - Disruptive innovation opportunity: Explore new ways to deliver unique cinema experiences outside of traditional movie theaters, such as pop-up outdoor screenings or immersive virtual reality theaters.
Industry Implications
1. Movie Streaming Platforms - Disruptive innovation opportunity: Develop a streaming platform that focuses on releasing new movies to the home market, bypassing traditional cinema distribution.
2. Home Theatre Equipment - Disruptive innovation opportunity: Design and manufacture affordable and high-quality home theatre equipment that rivals the experience of commercial cinemas.
3. Event Production Services - Disruptive innovation opportunity: Offer innovative event production services that cater to the growing demand for unique cinema experiences outside of traditional theater settings.