McDonald’s Singapore is giving kids a delicious new reason to order a happy meal with the addition of its new Scrambled Egg Burger Junior Happy Meal.
Perfect for picky eaters who may prefer a meat-free option, the new Scrambled Egg Burger Junior features a serving of soft and fluffy scrambled eggs topped with ketchup and sandwiched between two fluffy glazed buns. Alongside the new Scrambled Egg Burger Junior, each Scrambled Egg Burger Junior Happy Meal also includes a serving of low-fat, high-calcium milk and the child's choice of a free book or toy, all delivered in a signature Happy Meal bag.
The new Scrambled Egg Burger Junior Happy Meal can be found now at participating McDonald's locations across Singapore, but only for a limited time.
Soft Scrambled Egg Burgers
McDonald's is Serving Up a New Scrambled Egg Burger Junior Happy Meal
Trend Themes
1. Meat-free Options - The addition of the Scrambled Egg Burger Junior Happy Meal showcases the trend for meat-free options in fast food chains.
2. Kid-friendly Breakfasts - McDonald's introduction of a Scrambled Egg Burger Junior Happy Meal taps into the trend for kid-friendly breakfast options at fast food restaurants.
3. Limited-time Offerings - The Scrambled Egg Burger Junior Happy Meal being available only for a limited time aligns with the trend of creating buzz and urgency through limited-time offerings.
Industry Implications
1. Fast Food Chains - Fast food chains have an opportunity to expand their menu offerings to include more meat-free options like the Scrambled Egg Burger Junior Happy Meal.
2. Breakfast Restaurants - The trend of kid-friendly breakfasts at fast food restaurants presents an opportunity for breakfast restaurants to create their own unique kid-friendly breakfast offerings.
3. Marketing and Advertising - The use of limited-time offerings, like the Scrambled Egg Burger Junior Happy Meal, can be a valuable marketing and advertising tool for businesses in various industries.