The Scotchgard Fabric Protector campaign illustrates just how effective this product really is. It not only provides a protective layer on fabrics and upholstery, it also makes food and drinks physically recoil from those surfaces. At least, that is what the ad campaign would like people to believe. It reads, "The ultimate stain repellent."
Conceived and executed by DAY, ad ad agency based in Dubai, United Arab Emirates, the Scotchgard Fabric Protector campaign is clear, concise and playful. It takes a tired topic and revitalizes it with a fun concept and great photography, not to mention digital manipulation.
The Scotchgard Fabric Protector campaign was creative directed by Dennis de Rond and art directed by Jeffrey Delatado.
Recoiling Cone Ads
The Scotchgard Fabric Protector Campaign is Playfully Exaggerated
Trend Themes
1. Exaggerated Advertising - The trend of using playful and exaggerated concepts in advertising campaigns presents an opportunity for brands to capture attention and engage with their audience.
2. Revitalizing Tired Topics - Revitalizing tired topics through creative concepts and great photography offers brands the chance to stand out in a crowded market and capture consumer interest.
3. Digital Manipulation in Advertising - The use of digital manipulation in advertising campaigns allows brands to create visually stunning and attention-grabbing imagery, enhancing their message and brand impact.
Industry Implications
1. Advertising - The advertising industry can leverage exaggerated concepts and creative photography to captivate consumers and create memorable campaigns.
2. Consumer Goods - Revitalizing tired topics through playful concepts and great photography presents a disruptive innovation opportunity for consumer goods brands to differentiate themselves from competitors.
3. Photography and Design - The trend of using digital manipulation in advertising campaigns opens up opportunities for photography and design industries to showcase their skills and create visually impactful content.