The warm weather always brings about some of the more eclectic clothing creations and the Scotch and Soda Spring/Summer 2013 Collection is no exception. Featuring a number of hip trends that are dominating the catwalks and the street style blogs, the Scotch and Soda Spring/Summer 2013 Collection has everything from fluorescent cardigans to vibrantly patterned tees.
The lookbook you'll find attached to this article is shot in a rather barren landscape, which makes a connection between music festivals and the styles. It's no doubt that the Scotch and Soda Spring/Summer 2013 Collection is overtly appealing to a younger youth demographic that is obsessed with festivals and clothing that's a modern take on vintage swag.
Looking to scope out a particular piece? The Scotch and Soda Spring/Summer 2013 Collection is available now.
Fanatically Patterned Tees
The Scotch and Soda Spring/Summer 2013 Collection is Bright and Hip
Trend Themes
1. Eclectic Clothing - Opportunity for fashion designers to mix and match different styles from various eras and cultures and create unique pieces.
2. Vibrant Patterns - Opportunity to create bold and eye-catching designs for clothing and accessories that capture the attention of the younger generation.
3. Music Festival Fashion - Opportunity for fashion retailers to tap into the growing trend of festival-inspired clothing for a younger, music-loving demographic.
Industry Implications
1. Fashion - Innovation opportunities for fashion designers and retailers to create and market clothing and accessories that appeal to a younger generation inspired by music festivals.
2. Retail - Opportunities for retailers to launch marketing campaigns, promotions, and collaborations that showcase fashion clothing that caters to the younger generation.
3. Social Media - Opportunity to leverage social media platforms to showcase the latest eclectic clothing and vibrant patterns in the fashion industry to reach a wider demographic.