Vice Magazine never has a problem with thinking outside the proverbial box and this time they paired up with Jonnie Craig for a refreshingly mischievous photoshoot in a science museum.
The models are photographed playing in 3D glasses, using thermal imaging, behind walls made of water, etc. It's basically everything you wanted to do when you imagined being trapped in a museum overnight as a child (only more fashionable).
Implications - When a business showcases its products or services in an unusual or unconventional manner, it accomplishes two things. First, it demonstrates the versatility of a business's products, and secondly, it provides clients with a new or fresh experience. Consumers will be likely drawn to businesses that can reinvent or transform the purpose or function of a wide range of items or products.
Science Museum Photoshoots
Fashion Gets Educational in This Jonnie Craig Shoot for VICE
Trend Themes
1. Immersive Experiences - Opportunity to create immersive experiences that combine education and entertainment in various industries.
2. Unconventional Showcasing - Opportunity for businesses to showcase their products or services in unconventional ways to demonstrate versatility and attract consumers.
3. Fashionable Education - Opportunity for fashion industry to incorporate educational elements in marketing and design to engage consumers.
Industry Implications
1. Hospitality - Opportunity for hotels and resorts to offer immersive experiences that combine entertainment and education for guests.
2. Technology - Opportunity for tech companies to showcase their products in unconventional ways, highlighting their versatility and attracting new customers.
3. Education - Opportunity for educational institutions to explore innovative ways of incorporating fashion and design elements into their teaching methods.