Science fashion has so far been limited to lab coats and goggles. Designer Holly Renee from Berkeley, California, is changing that with her edgy, digitally printed geeky chic clothing label Shenova.
Shenova also has Neuron Print Leggings, a Double Helix DNA print dress and even a EEG Brainwave print dress. There's something for everyone! Even the alternative medicine junkies will be into the Acupuncture Point Dress. Scientists and fashion-seeking academics need look no further than her shop to find that perfect wardrobe of quirky meets chic.
Shenova is located in the heart of Geek Capital of the US in the San Francisco Bay Area, and was debuted last year at San Francisco Fashion Week. All of the items are printed and hand made to order locally.
Science-Inspired Fashion
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Trend Themes
1. Science-inspired Fashion - Increased demand for science-inspired clothing and accessories that cater to a tech-savvy, fashion-forward consumer base presents opportunities for designers and retailers to create edgy and chic pieces that bridge the gap between fashion and technology.
2. Digitally-printed Clothing - Advances in digital printing technology are revolutionizing the fashion industry, offering designers and retailers opportunities to create custom prints and personalized designs that cater to the unique preferences of consumers.
3. Geek Culture Trend - The growing popularity of geek culture is providing opportunities for designers and retailers to capitalize on the trend with science-inspired clothing and accessories that appeal to a wider consumer base.
Industry Implications
1. Fashion - Fashion brands and designers can capitalize on the popularity of science-inspired clothing by incorporating technological trends and digital printing into their collections to attract tech-savvy and fashion-forward customers.
2. Retail - Retailers can take advantage of the growing demand for science-inspired clothing by curating collections of unique and edgy designs that appeal to a younger, tech-savvy demographic.
3. Tech - As fashion and technology continue to merge, there are opportunities for tech companies to partner with fashion brands to create tech-enabled clothing and accessories that blend style and functionality.