Sportswear label FILA worked in collaboration with Schott NYC on a new seasonal collection full of co-branded goods. The capsule draws design cues from both labels as it takes on FILA's strong understanding of sports apparel as foundation mixed with Schott NYC's skill in leather craftsmanship. The overall range exudes an aesthetic that translates to a youth community while highlighting motorsport functionality in stylish silhouettes.
The entire selection is hand-made with high-quality leather in a color palette recalling FILA's signature hues of blue, red, and white. It also draws signature silhouettes from Schott NYC including its classic outerwear options of shearling jackets, bomber jackets, and racing jackets -- all of which are adorned in branding details done through lettering or taping. The standout item in the collection spotlights the Setanta tracksuit as it is complete with full red leather to captivate attention. The collaboration is set to drop later this year in November.
Motorsport-Inspired Sportswear Series
FILA and Schott Joined on a Collaborative Capsule for FW18
Trend Themes
1. Motorsport-inspired Fashion - Opportunity to integrate the sleekness and functionality of motorsport design into a variety of fashion styles.
2. Handcrafted Apparel - There is potential to bring a unique and personalized touch to apparel through handmade garments using high-quality materials.
3. Co-branded Collaborations - More opportunity exists for brands to work together and combine their unique design perspectives and expertise to create unique products that appeal to new demographics.
Industry Implications
1. Sportswear - Collaborations with other brands or industries can create trend-setting products that appeal to younger demographics while maintaining functionality for athletes.
2. Fashion - High-quality craftsmanship and unique design perspectives can differentiate a brand and position it in the luxury fashion market, appealing to customers looking for personalized and artisanal clothing.
3. Motorsports - There is opportunity for motorsport brands to extend their influence outside of their direct industry through collaborations and co-branded products which can appeal to new demographics of fans.