'Shine' is a back-to-school texting service that's aimed at helping kids and teenagers feel their best selves. The pressure of elementary and high school is often forgotten in adult life, however the questions running through young people's heads repeat year after year. Those wondering if they're wearing the right clothes, taking the right classes or whether or not their friends will be the same after the summer break are invited to send a brief message expressing their worries. Within minutes, a response will be sent, walking the individual through the problem, teaching them coping mechanisms and ultimately helping them process their feelings.
The service is part of Shine's 'The Flip Side' campaign, which address the pressure kids feel to be perfect in every aspect of their lives. Through this service, the company is able to reach individuals with messages of encouragement at opportune moments.
Anxiety-Focused Texting Services
This Back to School Texting Service Addresses Classroom Pressures
Trend Themes
1. Anxiety-texting Services - Opportunity to provide anxiety-focused texting services to help individuals cope with stress and process their feelings.
2. Back-to-school Support - Opportunity to offer support services specifically tailored for the pressures and anxieties experienced by students during the back-to-school period.
3. Personalized Guidance - Opportunity to provide personalized guidance and coping mechanisms to individuals through texting services, addressing their specific worries and helping them navigate through their problems.
Industry Implications
1. Mental Health Services - Disruptive innovation opportunity to incorporate texting services as a new approach to providing mental health support and coping strategies to individuals, particularly students.
2. Education Technology - Disruptive innovation opportunity to integrate anxiety-focused texting services into educational technology platforms to support students in managing their emotional well-being during the school year.
3. Wellness and Self-care - Disruptive innovation opportunity to create new platforms and services that focus on providing personalized support and coping mechanisms for individuals, promoting emotional well-being and self-care.