While there have been many scented soap products created over the years, especially those that boast alluring food scents, Whiskey River Soap Co. launched a unique variety it calls 'Soap for Foodies.'
Although each and every bar from Whiskey River Soap Co. is handmade and complete unique in terms of its look and shape, all of the colorfully striped Soap for Foodies bars are said to mimic the distinctive smell of frito pie.
In the branding of the product, Whiskey River Soap Co. touches on the influence of social media in the foodie community, referencing the many food-themed posts that are shared to Instagram in its product description: "You eat well. I don't know you personally, but I know everything you've eaten for the last three years."
Frito-Scented Soaps
Whiskey River Soap Co. Created a Frito Pie-Scented 'Soap for Foodies'
Trend Themes
1. Scented Soap Products - Opportunity for creating unique and enticing scented soap products to appeal to different consumer preferences.
2. Food-inspired Soap - Growing trend of creating soaps with food-inspired scents to tap into the foodie community.
3. Influence of Social Media - Opportunity to leverage social media platforms like Instagram to promote and market food-themed soap products to a wider audience.
Industry Implications
1. Handmade Soap - Potential for artisanal and handmade soap companies to create unique scented soap bars to cater to niche customer preferences.
2. Personal Care Products - Increasing demand for innovative and fun personal care products that offer unique sensory experiences.
3. Social Media Marketing - Opportunity for social media marketing agencies to help brands establish a strong online presence and engage with the foodie community through creative campaigns.