Scentbird is officially expanding its fragrance subscription services to Canadian customers. The new offering follows increased demand from the brand's northern neighbors. Scentbird is a fragrance subscription service with three simple steps: users must first pick a scent, then activate their subscription, and finally, receive their fragrance.
Mariya Nurishmova, Scentbird CEO, is excited to offer her company's services to the international market. She explains: "we've enabled our US members to integrate fragrance into their everyday lives for 7 years, and over time we've had thousands of requests from Canadians." The Canadian launch marks the start of the company's international expansion. The platform allows the new consumers to choose from the same 700+ brand-name and unique fragrances available to US consumers.
Fragrance Brand Subscription Expansions
Scentbird is Officially Expanding its Services to Canada
Trend Themes
1. Fragrance Subscription Services Expansion - The expansion of fragrance subscription services, like Scentbird, to new geographical locations speaks to the continued rise in popularity of subscription-based models.
2. International Expansion of Subscription Services - Scentbird's expansion into Canada highlights the continued trend of subscription-based services becoming more globally accessible and appealing to consumers.
3. Increased Demand for Personalized Fragrance - The popularity of Scentbird's fragrance subscription service indicates a trend towards consumers seeking out unique and customizable fragrance experiences.
Industry Implications
1. Fragrance Industry - Fragrance companies have the opportunity to disrupt the market by offering personalized and subscription-based fragrance options to meet the growing demand for unique scents.
2. Subscription-based Services Industry - The success of Scentbird and other subscription-based services has paved the way for other industries to offer monthly subscriptions that provide personalized and unique experiences to customers.
3. International E-commerce Industry - The expansion of companies like Scentbird into new global markets presents an opportunity for e-commerce platforms to capitalize on the growing trend of international expansion of subscription-based services.