This Scarlett Johansson Dolce and Gabbana Fall 2010 campaign features the starlet in stunningly dark and dramatic makeup.
Donning a dark and mysterious lip color, the actress' black outfit also contrasts greatly against her blonde hair and leopard print background. Looking absolutely breathtaking within this Dolce and Gabbana Fall 2010 makeup ad, Johansson definitely looks as sultry as ever, emitting plenty of sex appeal.
Implications - Marketing campaigns and advertisments that use faces of celebrities and pop culture icons that are recognizable on a global scale will attract mass consumer attention. In particular, celebrity pictorials that style popular icons in a manner different than the general public appeal to a larger audience who not only appreciates the celebrity, but also the artwork that celebrity is helping to convey.
Gothic Celebrity Ads
The Scarlett Johansson Dolce and Gabbana Fall 2010 Campaign is Mysterious
Trend Themes
1. Dark and Mysterious Celebrities - Marketing campaigns that authentically present a dark, gothic or mysterious appearance, especially when featuring a global celebrity, are likely to attract mass consumer attention.
2. Celebrity Endorsements - Advertisments that prominently use well-known celebrity and pop culture icons are likely to generate wider audience appeal, and those that depict celebrities in a way that is different from what's expected can create an even greater audience impact.
3. Artistic Advertisements - Advertisements that effectively blend celebrity and pop culture icons, dramatic presentation, and compelling artwork have the potential to resonate deeply with consumers nationwide.
Industry Implications
1. Cosmetics - Cosmetic companies that form partnerships with well-known Hollywood stars and then feature them in a dramatic or artful context can bring a wider level of attention to their brand.
2. Fashion - Fashion companies that prominently feature global celebrities in their marketing promotions can win broad appeal, particularly when they create memorable campaigns that captivate viewers.
3. Entertainment - Entertainment companies that incorporate artistic flare into their advertising campaigns and leverage famous Hollywood stars in an out-of-the-ordinary way are likely to keep their audience engaged and increase overall profitability.