Scaredy Cat is the first-ever horror movie for cats and Temptations created it to tell the story of a solo cat in a spooky haunted house. Room by room, the terrifying tale shows the cat being lured by a ball of yarn, ultimately leading to the scariest sight of all—a cucumber.
As Craig Neely, Vice President of Marketing at Mars Petcare, says: If you're a cat lover, there's a good chance you've gone down the rabbit hole of Internet videos of cats jumping in fear at the sight of a cucumber. Those very entertaining clips were the inspiration behind 'Scaredy Cat.'"
The movie for cats, which premieres soon on YouTube and Amazon Fire TV, is the perfect accompaniment to the limited-edition Creepy Catnip Treats.
Cat-Friendly Horror Movies
Temptations' Scaredy Cat Tells the Tale of a Frightening Vegetable
Trend Themes
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Pet Entertainment — Opportunity to produce more content and entertainment targeting pets and their owners.
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Niche Content Marketing — Opportunity to create ads or content that specifically targets pet lovers with horror-themed content or ads.
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Feline Psychology — Opportunity to conduct research and create content that explores the psychology of cats and their reactions to different stimuli.
Industry Implications
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Pet Food — Opportunity to create horror-themed promotions and products aimed at pet owners.
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Entertainment — Opportunity to create new niche content marketing slots targeted at pet lovers and their pets.
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Advertising — Opportunity to create ads that lure the attention of pet lovers, pet owners and their pets.