Scandinavian Man's eclectic runway show during Stockholm Fashion Week presented a collage of offerings from different brands. Arranged by editor and stylist Robin Douglas, the presentation seemed to call attention to the impeccable ability of Scandinavian designers to seamlessly mix aesthetics with strong functionality.
The runway highlighted "what outdoor could be." The vibe was strongly associated with utilitarian vibes and smart designs. Scandinavian Man's outfits were incredibly sound, calling attention to textures, fabrics, colors, as well as a number of design possibilities in outdoor gear.
The debut ties into the bigger theme of "urban outdoor" that is being picked up by a number of influential designers and fashion brands.
Photo Credits: Mathias Nordgren/ Swedish Fashion Institute
Hyper-Functional Fashion Runways
Scandinavian Man's Show Taps a Number of Local Fashion Brands
Trend Themes
1. Eclectic Runway Shows - Disruptive innovation opportunity: Create a runway show that showcases a diverse range of brands and styles to captivate a wider audience.
2. Functional Fashion - Disruptive innovation opportunity: Combine aesthetics with strong functionality to cater to consumers who prioritize both style and practicality in clothing.
3. Urban Outdoor Fashion - Disruptive innovation opportunity: Embrace the trend of urban outdoor fashion by creating innovative designs that seamlessly blend urban style with outdoor functionality.
Industry Implications
1. Fashion Shows - Disruptive innovation opportunity: Introduce new formats and themes to fashion shows that break away from traditional runway presentations.
2. Outdoor Gear - Disruptive innovation opportunity: Develop cutting-edge outdoor gear that combines high-performance functionalities with sleek and fashionable designs.
3. Urban Fashion Brands - Disruptive innovation opportunity: Cater to the growing demand for urban outdoor fashion by offering trendy clothing and accessories that seamlessly blend urban and outdoor aesthetics.