Grand Seiko has unveiled a limited edition 'SBGH297' watch that pays homage to its birthplace of Ginza. The watch features a street map of the Tokyo district on the dial and is designed with a light blue color to contrast the icy silver band. The light blue hue recalls the color of the afternoon sky above the pedestrian district in Tokyo, commonly known for its high-end shopping and where the Seiko brand was first founded in 1881.
The Grand Seiko Heritage Collection SBGH297 features a 9S85 5Hz automatic movement with +5/-3 seconds per day, with only 260 pieces being manufactured. The 40mm stainless steel watch will be released by June, with prices starting at $6,000 USD. The watches will only be available in five Ginza stores.
Lightweight Japanese Watches
Grand Seiko Unveils the new Icy Blue 'SBGH297' Watch
Trend Themes
1. Lightweight Japanese Watches - Grand Seiko's new limited edition 'SBGH297' watch is a lightweight Japanese watch that pays homage to Ginza's district, incorporating a street map design and a light blue color.
2. Limited Edition Watches - The 'SBGH297' watch is a limited edition timepiece with only 260 pieces being manufactured, which may appeal to collectors and those seeking unique accessories.
3. High-precision Automatic Movement - The 9S85 5Hz automatic movement with +5/-3 seconds per day in the 'SBGH297' represents an opportunity for companies in the watch industry to innovate further in high-precision automatic movements.
Industry Implications
1. Luxury Watches - The 'SBGH297' watch is a high-end Japanese watch, which can disrupt the luxury watch industry by incorporating Japanese craftsmanship and a unique limited-edition design.
2. Retail Industry - The limited availability of the 'SBGH297' to only five Ginza stores offers an opportunity for retail businesses in the area to attract watch enthusiasts and increase foot traffic.
3. Automotive Industry - The street map design of the 'SBGH297' watch offers an opportunity for automotive industries in Japan to collaborate with the watch industry and incorporate navigation technology into car designs.