The latest Save the Children campaign takes the existence of child labor and puts it into a different context. Although a surreal depiction of these occurrences, it depicts kids trapped behind the stripes of high fashion pieces advertised on beautiful models. This powerful juxtaposition encourages people to look at these ads as well as the industry with fresh eyes.
Created for the Abrinq Foundation by advertising agency Lew’Lara\TBWA, the Save the Children campaign is accompanied by a ‘#Dress4Good’ hashtag to encourage a more active voice from consumers who feel strongly about the issue. The agency and foundation hope to encourage people to post "positive fashion-forward" images on their Instagram accounts. This will help bring more awareness to the foundation as well as the Save the Children campaign.
Deceptive Fashion Ads
Abrinq Foundation's Save the Children Campaign Focuses on Child Labor
Trend Themes
1. Child Labor Awareness - By depicting child labor in a different context, there is an opportunity to raise awareness and create change.
2. Juxtaposition in Advertising - Exploring contrasting visuals in fashion ads can captivate attention and deliver a powerful message.
3. Consumer Activism - Encouraging consumers to use social media to express their concerns can amplify the impact of social campaigns.
Industry Implications
1. Fashion - The fashion industry can leverage this disruptive approach to raise awareness about child labor and advocate for change.
2. Advertising - The advertising industry can adopt a new perspective by using visual juxtaposition to communicate important social issues.
3. Non-profit - Non-profit organizations can use social media campaigns like #Dress4Good to engage consumers and build awareness around child labor issues.