The Saturdays NYC Pre-Fall 2019 collection was recently unveiled and it boasts strong themes drawn from the 80s and 90s era. Specifically, the new seasonal capsule explores Italian sportswear designs informed with bright color palettes and patterns such as color blocking designs across cycling kits and soccer jerseys.
Additionally, the capsule also brings back some archival patterning including its Lotus and Monstera graphics which have been reconstructed in neon hues. The Saturdays NYC Pre-Fall capsule explores actively charged fashion in bright and inviting palettes. A standout piece is the Tatsu Packable Windbreaker, which is strong with its functional elements due to its packable component -- the jacket is also lightweight. The capsule is set to launch online at Saturdays NYC on May 9th.
Retro Italian Sportswear Designs
The Saturdays NYC Pre-Fall 2019 Capsule Draws Themes from the 80s
Trend Themes
1. 80s and 90s-inspired Italian Sportswear - Opportunity for disruptive innovation: Create a brand that combines retro designs with modern performance materials to bring a fresh take on sportswear.
2. Color Blocking Designs - Opportunity for disruptive innovation: Develop a technology that allows custom color blocking designs to be easily applied to various apparel items, giving consumers more options for personalized fashion.
3. Reconstructed Archival Graphics in Neon Hues - Opportunity for disruptive innovation: Utilize augmented reality technology to create customizable neon graphics that can be superimposed on any garment, allowing customers to create their own unique designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Introduce a sustainable fashion brand that incorporates retro designs and re-purposed materials, appealing to environmentally conscious consumers.
2. Sports Apparel - Opportunity for disruptive innovation: Combine the aesthetics of retro sportswear with cutting-edge performance technology, creating a new market segment for nostalgic athletes and fashion-forward sports enthusiasts.
3. Online Retail - Opportunity for disruptive innovation: Develop an online marketplace that curates and sells limited edition, vintage-inspired sportswear from various brands, attracting fashion-savvy consumers seeking unique pieces.