Guelph-based company Saturday Seed Co. is dedicated to helping consumers grow their own food to work towards a more sustainable food cycle. Matthew Forbes, the founder of the company, originally owned a Barber Shop and shifted to selling seeds in light of the COVID-19 pandemic.
He has always been a home gardener and saw a solution in what is now the Saturday Seed Co. The brand sells highly curated vegetables and flowers, which are purchased as locally as possible. He has plans to build a wide inventory of open-pollination seeds and educate others about the difference between different sorts of seeds, hybrid seeds, and cross-pollination. Currently, Saturday Seed Co. has a website for seed ordering and witty videos to explain the work.
Seed-Ordering Websites
Saturday Seed Co. Offers a Highly Curated List of Vegetables and Florals
Trend Themes
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Sustainable Gardening — Opportunities for businesses to offer eco-friendly gardening solutions.
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Local Sourcing — Businesses can cater to consumers' interest in knowing where their food comes from by offering locally-sourced products.
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Education-based Sales — Businesses can leverage educational content to promote and sell their products.
Industry Implications
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Agriculture — Offer locally-sourced, open-pollinated seed alternatives with an emphasis on sustainability.
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E-commerce — Create an e-commerce platform for sustainable, locally sourced gardening products.
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Education — Create educational programs that focus on the importance of open-pollination seeds and sustainable gardening.