The Sartoralist's 'On the Street' in Florence series of photos posted to his blog recently are a stylish window into the lifestyle and fashion world of the hip Italian city. As always, Scott Schuman is drawn to the most intriguing and inspiring subjects available in a city that is likely to be filled with both.
Unusual, however, is the palatte of colors on the subjects. Perhaps a product of the time of year, but the mostly dark (black) and otherwise neutral shades do seem to match the cold breath coming out of that one hoodie. A group of older gentleman gather in beige trench coats is my favorite, while the two young men in the navy winter jackets look like they could have been plucked from New York or L.A. The Sartorialist's 'On the Street' in Florence series is another great collection of images showcasing European street style.
Sophisticated Florentine Style
The Sartorialist's 'On the Street' in Florence Shots are Inspiring
Trend Themes
1. European Street Style - Disruptive innovation opportunity: Develop a platform that connects fashion influencers with European street style photographers to create collaborations and promote emerging trends.
2. Neutral Color Palette - Disruptive innovation opportunity: Create a line of fashion accessories that add pops of color to neutral outfits, catering to the demand for versatile and stylish designs.
3. Fashion Photography Blogs - Disruptive innovation opportunity: Develop an AI-powered tool that analyzes fashion photography blogs and predicts upcoming trends based on popular styles and influencers.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Implement 3D printing technology to create customizable and sustainable fashion pieces that cater to individual styles and preferences.
2. Photography Industry - Disruptive innovation opportunity: Create a mobile app that connects photographers and fashion enthusiasts, providing a platform for sharing and monetizing their street style photographs.
3. E-commerce Industry - Disruptive innovation opportunity: Develop a virtual try-on technology that allows online shoppers to visualize how clothing items will look on them, enhancing the online shopping experience.