Sarah Madeleine Bru launched a new jewelry line, offering a range of pared-back silhouettes offset by unexpected juxtapositions. The range includes curved frames and oversized proportions for an intriguing yet simplistic design.
The jeweler has always had a fascination for the forms of simple things like pears, eggs, etc. Her collection reinterprets these ordinary forms to create elegant jewelry. Customers can wear the jewelry in unique ways to match its one-of-a-kind design. For example, the golden fan earrings are worn across the whole ear.
"With my background in object design, I tend to be drawn in by sculptural pieces, where the shape is really visible – I think I get this result by making my pieces oversized," as the jeweler describes.
Simplistic Silhouetted Jewelry
Sarah Madeleine Bru's 'Variations' Jewelry Collection
Trend Themes
1. Simplistic Jewelry - Opportunity for disruption in the jewelry industry by using basic shapes and oversized proportions to create unique and elegant designs.
2. Curved Frames - Potential for innovation in creating jewelry with unusual and unconventional shapes to accentuate the wearer's features.
3. Juxtaposition Design - Disruptive opportunity to explore contrast in jewelry design by combining different textures, materials, and shapes to create visually interesting pieces.
Industry Implications
1. Fashion - Innovation opportunity for fashion industry players to experiment with unique silhouettes in accessories like jewelry that can add a new dimension of design to outfits.
2. Luxury Goods - Disruptive opportunity for luxury brands to experiment with originality and new designs in jewelry to appeal to millennial and younger generations.
3. Art - Opportunity for art and design industry to collaborate and blend art with jewelry design to create original art pieces worn as jewelry.